Wednesday, January 28, 2015
Category: News
Associate Professor of Marketing David Hagenbuch recently published an article on .
“While Uber, the app-driven car service company, has been disrupting traditional taxi service in the U.S. and beyond, changing the way people think about transportation, its °ÅÀÖÊÓƵ business model has become a role model for entrepreneurs in many industries, leading some to talk of the “uberification” of the economy. Uber’s high-tech methods for matching service seekers with service providers have been inspiring, but its market entry approach often has not. ”
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